Workplace Campaign Success Toolkit

Not sure where to get started? Check out our Campaign Planning Timeline for recommendations (though this is flexible!)

Have any questions along the way? Feel free to reach out to our team anytime.

Ashley Renee Hampson | Marketing & Engagement Director | Pronouns: She/Her/Hers | (440) 277-6530 | ashley.hampson@uwloraincounty.org

Welcome to the Virtual Campaign Success Tool Kit!

Thank you for leading a Giving Campaign powered by United Way of Greater Lorain County. We know it takes dedication and commitment on top of your existing roles to ensure each one of your employees has an opportunity to give back to our community.

Not sure where to get started? Check out our Campaign Planning Timeline for recommendations (though this is flexible!)

This Tool Kit was designed with YOU in mind. All of the resources were built to assist you in engaging your workplace in the annual United Way campaign - just toggle the tabs above to access the resources!

  • Email Templates – Use email script templates to let your team know about this opportunity to give back.
  • Events & Incentive Ideas – Access in person and virtual special event plans and incentive ideas.
  • FAQs- Find answers for commonly asked questions about United Way and the work this campaign supports.
  • Messaging & Promotion – Use our messaging, promotional materials, and videos to spread the word.
  • Online Pledging / E-Pledge – Learn how to host a paperless e-pledge campaign completely online! 
  • Volunteering – Engage your employees during the campaign and year-round through community service.
  • Your Impact – Share links to learn more about our community impact.

Have any questions along the way or want to share a great idea? Feel free to reach out to our team anytime.

Ashley Renee Hampson
Marketing & Engagement Director
Pronouns: She/Her/Hers
(440) 277-6530
ashley.hampson@uwloraincounty.org

Alex Moen
Donor Engagement Specialist
Pronouns: She/Her/Hers
(440) 277-6530
alexandra.moen@uwloraincounty.org 

Email Templates

The email templates below will keep your employees informed about your campaign.

Simply copy and paste the email, update the sections in orange, and customize however you'd like!
 

Pre-campaign Email

(Send this email at the start of the campaign to generate employee support)

 

We at (Company Name) know that there are families struggling everyday to get ahead, at-risk middle schoolers that need our help, and preschoolers who need developmental support to become Kindergarten ready. This is why we’re a proud (supporter/collaborative partner/supporter and collaborative partner) of United Way of Greater Lorain County.

United Way leads community wide innovation to address the issues that most people say can’t be solved so that people can be helped today and create a community where everyone has the opportunity to thrive.

Not only are we a supporter of UWGLC, but we are a proud collaborative partner as well through (Community Collaborative Name).

Giving is easy and can be done online at www.epledge.uwloraincounty.org or you can pick up a paper pledge form from _______ to make your gift.**

Our team at (company name) can be game changers in Lorain County. Join me in supporting this year’s United Way Campaign, from (Start Date-End Date), because together we can accomplish more than any of us can alone.

 

e-Pledge Campaign Reminder Email

(Send this email midway through the campaign)

 

As you know, the United Way campaign is underway and ends on (End Date). Every dollar raised through our campaign stays right here in Lorain County, and helps local families keep their homes.

Giving is easy and can be done online at www.epledge.uwloraincounty.org.

Instructions on how to login and make your gift attached to this email.

Our team at (Company Name) can be game changers in Lorain County. Join me in supporting this year’s United Way Campaign because together we can accomplish more than any of us can alone.

 

Paper Campaign Reminder Email

(Send this email midway through the campaign)

 

As you know, the United Way campaign is underway and ends on (End Date).Every dollar raised through our campaign stays right here in Lorain County, and helps local families keep their homes.

Pledge forms can be picked up at (Pick-Up Location).

Our team at (Company Name) can be game changers in Lorain County. Join me in supporting this year’s United Way Campaign because together we can accomplish more than any of us can alone.

 

Thank You Email

 

On behalf of (company name) I would like to thank each of you for your contribution to this year’s United Way campaign.

We were able to raise $____ to help change the system in Lorain County so that everyone has the opportunity to thrive.

It is individuals like you who are making this change in our community possible. Big problems require bold goals and decisive action. Together, we are achieving positive and measurable results.

On behalf of United Way of Greater Lorain County, I thank you once again for your support this campaign season. I encourage you to please visit their website at uwloraincounty.org, follow them on Facebook, Twitter, & Instagram @uwloraincounty, call their office at (440) 277-6530, to learn how to stay involved and see your dollars at work.

Thank you for being a game changer,

(Your name)

Events & Incentive Ideas

Informational Events

A United Way staff person will come to talk to your staff about how we are continually evolving our work to address the highest needs our community is facing.

Virtual Option 1 – Schedule a conference call with your United Way representative as an alternative to an in-person presentation.  

Virtual Option 2 – Share a pre-recorded customized version of the in-person presentation with your staff. 

 

Reach out to Ashley Renée Hampson at ashley.hampson@uwloraincounty.org or call (440) 277-6530 for more details.

Take a deeper dive into the work of one of your local community collaboratives.

Virtual Option – Take a tour with United Way staff and collaborative partners using Zoom.

 

Reach out to Ashley Renée Hampson at ashley.hampson@uwloraincounty.org or call (440) 277-6530 for more details.

7 Fun Incentive Ideas

Incentive Ideas

Consider offering incentives for employees who donate as a way to grow your campaign and further engage your employees.

1. Jeans Day - Consider allowing employees to wear jeans during the campaign as an incentive for pledging.
2. Reserved Parking Spot - Encourage employees to participate in the campaign by raffling off a parking space of their choice!
3. Lunch with CEO - Raffle off a one-on-one lunch with your top executive to any employee who participates in the campaign.
4. Flee at 3/Late Start - Give employees a chance to leave early or start late for a day during the campaign day if they increase their gift by a certain percentage.
5. Vacation Day - Award any employee that increases their gift for the year, or gives for the first time, a free vacation day!
6. Pick a Campaign Theme - Pick a campaign theme and plan your activities around that theme!
7. United Way Spirit Week – Encourage employees to get into the spirit of the campaign with a week long spirit week where each day has a different theme!

Check out United Way of Greater Lorain County’s internal staff campaign Spirit Week plans themed to The Office TV Show!

Workplace Campaign Example

 

Fundraising / Thank You Events

Buzzword Swear Jar

Is there a word or phrase that is said often at your workplace?

For a unique fundraiser challenge your employees to donate a certain amount every time they say the chosen phrase or word.

Consider this 2020 Twist: Coronavirus Swear Jar – Each time an employee mentions the Coronavirus they make a donation! Encourage employees working from home to have their own jar at home to play along.

SUPPLIES NEEDED: - A clear jar or some type of container that can be placed in a central area of your business.

INSTRUCTIONS:

1. Place the jar in an open area and decide how much people should put in each time they say the “buzzword”

2. Send out an email explaining ground rules to fellow employees.

3. Keep swear jar out for duration of workplace campaign and share total dollars collected at the end of the campaign.

Suggested entry fee: $1-$2 each time the phrase or word in mentioned (outside of a necessary mention)

EQUITY CONSIDERATIONS: This challenge should be optional and care should be taken to address negative comments or micro-aggressions. If chosen buzzword is related to the Coronavirus pandemic, take into consideration employees who have been personally affected. 

ACCESS: For companies working virtually, another tallying system should be considered.

MOBILITY ISSUES: None

ABILITY ISSUES: None

Questions? Interested in having a United Way staff help host this special event with you? Contact Ashley Renee Hampson, Marketing & Engagement Director at Ashley.hampson@uwloraincounty.org

Food Challenge

Virtual Adaptation: Ask employees to submit their favorite recipe and ask your team to vote on the one they'd most like to try!

Recruit the best chef’s in your workplace and ask them to showcase their BEST recipe at your special event. Accept donations at the entrance of the event and encourage your other employees to attend and vote on their favorite recipe.

Potential Challenge Ideas:

  • Chili Cook-Off
  • Bruch Off
  • Best Barbeque
  • International Food Festival

SUPPLIES NEEDED:

  • Location for special event
  • Ability to keep food warm or cold during event
  • Proper sanitation materials and utensils (Plates, silverware, gloves, napkins, disinfectant, etc.)

INSTRUCTIONS:
1. Recruit and hold a sign-up for the best chef’s in your workplace and set a date.
2. Promote the fundraiser and communicate the donation entry fee.
3. Determine judging system – either attendees voting on their favorite dish, or pick a few people in your workplace with expert palate’s to pick the best dish!

Suggested entry fee/donation: $5-$10 donation per person, or pledge to donate during the campaign!

SUGGESTED PRIZES:

  •  Company branded swag!
  •  Gift Cards to a local store or restaurant
  • Tickets to a local sports game
  • Bragging rights and a certificate of “The Best Chef at [Your Company’s Name]”

 

EQUITY ISSUES: This challenge should be optional and care should be taken to address negative comments or microaggressions.

ACCESS: Will need access to an event space, employees will need access to a location either in your offices or at their homes to prepare their featured dishes. Care should be taken when serving food, all potential allergens in food should be posted clearly during event. Consider asking employees to register for the event and indicate their dietary restrictions so you can label all dishes appropriately.

MOBILITY ISSUES: None

ABILITY ISSUES: None

Questions? Interested in having a United Way staff member help host this special event with you? Contact Ashley Hampson, Director of Marketing and Engagement, Ashley.hampson@uwloraincounty.org

Virtual Book Club

Gather employees together to talk about a chosen book, and encourage them to donate what they would have spent on purchasing the book or on attending an in-person book club to the United Way Campaign.

THEME OPTION:

Is your company close to Elyria, Lorain or Oberlin? Consider sharing information about early childhood literacy through one of United Way of Greater Lorain County’s Kindergarten Readiness  Collaboratives Ready Set Go, Oberlin Kids, or Rising Titans. Visit the Your Impact section of this toolkit to learn more.  

SUPPLIES NEEDED:

  • Digital video platform that is available to all participants (Zoom, WebEx, GoToMeeting, etc.)
  • Physical or electronic copies of the book chosen for the book club.
    • Localize your book club: Work with your local library to borrow physical books, audio books, and e-books for your book club. They may have a book club package available!

INSTRUCTIONS:
1. Choose the book your club will read.
2. Select discussion leaders who will organize your weekly/bi-weekly/monthly discussions around the book.
3. Email employees informing them of the chosen book and how to sign up for book club. This email should also explain how to make a donation for the class.
4. Gather employees together via a virtual platform to discuss the book. Suggested entry fee/donation: $10 (suggest employees donate what they would have spent on
snacks/drinks for the in person club)

EQUITY CONSIDERATIONS: This challenge should be optional and care should be taken to address negative comments or microaggressions.

ACCESS: Needs access to and the ability to use a computer and internet, and to purchase the chosen book or reserve it from the library. Please give employees several options for how they can obtain a copy of the book.

MOBILITY ISSUES: None

ABILITY ISSUES: Not everyone reads at the same level. Books will need to be at a reading level that is comfortable for all employees. Some employees may not enjoy reading or struggled with reading growing up, and therefore have negative view on reading.

Questions? Interested in having a United Way staff help host this special event with you?
Contact Ashley Hampson, Director of Marketing and Engagement,
Ashley.hampson@uwloraincounty.org

Categories Game

Modeled after Hollywood Game Night this game is perfect for an in person, or virtual game night! Visit the Hollywood Game Night website for more information on their Smash the Buzzer Game. Players will be read a series of and they must figure out which terms do not belong!

Instructions:
1. Determine if hosting game in person or virtually and choose a date!
2. Pick your own categories and phrases or use ours below.
3. The host reads the theme of the category followed by a series of terms/phrases that may or may not fit within that category.
4. The player job is to figure out which terms/phrases are fake before the other players. They must “buzz” in when they hear a correct term.
5. The player with the highest points at the end of the game, wins!

Point system:
+1 point for each correct guess AND the player “buzzes in”
-1 point for each correct guess WITHOUT a “buzz in”
-1 point for each incorrect guess.

Equity Considerations: All campaign activities should be optional and care should be taken to address negative comments or microaggressions prior to, during, and after game play.

Access: Ability to access the internet, and Zoom (or chosen video conference software) if
hosting virtually.

Mobility Issues: This game may be challenging for people with mobility issues that limit their ability to hit a buzzer quickly in response to a question.

Ability Issues: This game may be challenging to use for employees with hearing impairments. Consider building in ways to play the game that will make it more accessible to those with ability concerns. An example for this game would be typing the phrases in each category as you
say them. Create your own categories, or use United Way’s below!

 

Questions? Interested in having a United Way staff help host this special event with you? Contact Ashley Hampson, Director of Marketing and Engagement, Ashley.hampson@uwloraincounty.org

Practice Round: Words that start with “S”
Psychiatrist (does not belong)
Circus (does not belong)
Chartreuse (does not belong)
Serendipity
Sociologist
Tsunami (does not belong)
Science
Snake

Category: It’s a Character on Sesame Street
Average Bird (does not belong)
Cookie Mobster (does not belong)
Flirt & Gurney (does not belong)
Oscar the Couch (does not belong)
Count Von Count
Abby Cadabby
Justin South Africa (does not belong)
Kermit the Fracking Advocate (does not
belong)
Elmo

Category: Shades of Red Crayola Crayons
Cheap Merlot (does not belong)
Poison Apple (does not belong)
Ron Weasley’s Hair (does not belong)
Will you accept this rose? (does not belong)
Big Dip O’Ruby
Scarlett O’Hara (does not belong)
Jazzberry Jam
Rock Lobster (does not belong)
Red

Category: Real sequels to major motion pictures
Home Alone 5: Still Home, Still Alone (does not belong)
A Wrinkle in Time 2: All Ironed Out (does not belong)
Snakes on a Plan: This time they mean business Class (does not belong)
I Can’t Remember what you Did Last Summer (does not belong)
Sister Act 2: Back in the Habit
Jaws: The Revenge
A Streetcar named Apathy (does not belong)
The Godfather Part II
22 Jump Street

Category: Actual Dating Sites
Mulletpassions.com
Glutenfreesingles.com
Dateagolfer.com
Womenbehindbars.com
Clowndating.com
Zombiepassions.com
Stachepassions.com
Christianmingle.com
Farmersonly.com

Category: Words that appear in the

Constitution of the United States
Yolo (does not belong)
Whiskey (does not belong)
Democracy (does not belong)
Original
Defense
God (does not belong)
Party
Liberty

Category: Real Items on the Taco Bell Menu
Sour Creamers (does not belong)
Flan of the Dead (does not belong)
Guac Pockets (does not belong)
Conan the Barbacoian (does not belong)
Beefy Fajita-Rito (does not belong)
The Great Cornholio (does not belong)
Cheesy Potato Griller
Nachos Supreme
Cheesy Gordita Crunch
 

Category: Real United Way names
The One True United Way (does not belong)
The Great North United Way (does not
belong)
United Way of Greater Cheese County (does
not belong)
United Way of the Universe (does not
belong)
Heart of Florida United Way
United Way of That Place (does not belong)
Mile High United Way
Corn Husker United Way
United Way of Wine Country
Aloha United Way

QUESTIONS YOU MAY BE ASKED

All money raised in Lorain County stays in Lorain County, funding agencies to work together in the areas of health, education, and financial stability. United Ways are independent and local. We pay a small fee to United Way Worldwide to be able to use the United Way branding, and have access to resources that allow us to better serve our own community.

100% of your gift stays in Lorain County unless you choose to designate it to an organization outside of Lorain County.

Simply put, we bring people together to solve community wide issues that we can’t solve alone through community collaboratives.

Community collaboratives are made up of 150+ organizations, community members, and field experts throughout Lorain County. They are funded by United Way of Greater Lorain County, and align their resources so that they are always addressing the largest needs in our community.

We encourage all donors who give via the workplace to update their pledge form and e-pledge giving status every year. This ensures that, if you designate your gift, we can properly forward your donation to an agency of your choice and that any contact information we have on file is correct. Also, by updating your information we can properly thank you for your contribution!

Please visit our Volunteer Engagement Page on our website for opportunities! www.uwloraincounty.org/volunteer

QUESTIONS YOU MAY HAVE

Campaign Champions are volunteer leaders who advocate for community change at the workplace. You help us fundraise so that we can spend more time making it happen!

Yes! A corporate gift shows your employees that you believe in United Way’s mission and that your company wants to support systems change in Lorain County. A matching campaign is a great opportunity to incentivize giving by matching dollar for dollar what your employees give with a corporate donation.

Absolutely, it is our job to make hosting a United Way workplace campaign as easy as possible for you. If you are interested in bringing in United Way staff to present and talk with your employees get in touch with your United Way representative or call Ashley Renée Hampson at (440) 277-6530 or ashley.hampson@uwloraincounty.org. (We will even talk to your employees about resources available to them through 2-1-1 and other direct services)

An e-pledge campaign is a way to host your workplace campaign completely paperless. Not only is it a great environmentally friendly way giving, it is quicker, easier, and simpler for your payroll offices to access real time campaign data. If you are interested in hosting an e-Pledge campaign,please contact your United Way representative, or Ashley Renée Hampson, at (440) 277-6530 or ashley.hampson@uwloraincounty.org.

Every United Way is local, with its own independent Board of Directors. The problems we are trying to solve are specific to Lorain County, and the money we raise in here, stays in Lorain County. We are connected to United Way Worldwide and pay a small membership fee so that we can use the branding and have access to a world wide network other United Ways that are leading the non-profit sector in systems change.

Messaging & Promotion

Share the work of United Way during your campaign. Here you will find valuable marketing materials like United Way logos, campaign videos, data on the most challenging needs in Lorain County, and so much more!

Check back often for new material and updated stories of impact.

 

Make an impression on your team by sharing one of our videos. 

Use the link below or visit our YouTube Channel @uwlorcty

(Unable to access YouTube? Reach out to Ashley Renée Hampson at ashley.hampson@uwloraincounty.org to arrange a way for you to use one of the videos below.)

 

FEATURED STORY

https://youtu.be/30Slfxzer2k

Choose this video if...

... you'll be inspired by the story of a hardworking single mom who just needed a bit of help to overcome a crisis.

Theresa's story is shared during our virtual campaign presentations.

 

OTHER VIDEOS

Choose this video if...

... you want to share dynamic stories of people in our community helped by United Way during a time of crisis.

 

https://youtu.be/XqsCRQolmIQ

Choose this video if...

... you're looking for a concise explanation of what we do at United Way of Greater Lorain County.

 

https://youtu.be/OtiyKO_I5rg

Choose this video if...

... you want to show your team an powerful overview of how United Way works in Lorain County.

 

https://youtu.be/xNoc3LYZu0A

Choose this video if...

... your team will connect with the story of a family rebuilding after addiction.

 

 

https://youtu.be/bRmeUW9mipI

Choose this video if...

... your team has a soft spot for children with special needs.

 

To download logos, right-click and save. 

 

logoblack logo

block logo

WHAT A DOLLAR BUYS

 

2-1-1 First Call for Help is not only a direct service United Way provides the county, but it is the gateway to everything we do. It acts as the access point to all of our Community Collaboratives, and collects live data on the greatest needs our community is facing. 

Watch this tutorial to learn how to access the 2-1-1 Data dashboard. 

Unsure of how to use live 2-1-1 data? Here are 5 ideas
1.Look at the highest needs in your community and share them using one of our email templates included in this toolkit.  
2. Search for the zip code your workplace is located and share the highest needs in your area with your employees. 
3. Share data on social  media and what your company is doing to help positively impact our community. 
4. Have your top executive speak about the needs our community is facing in a staff meeting, citing live 2-1-1 data. 
5. Ask your United Way representative for ways to embed 2-1-1 data into your campaign!

 

Workplace Giving

Whether you want to host a paper campaign, a online e-Pledge campaign, or are interested in changing your campaign this year - we will work with you to ensure that every employee at your workplace has the opportunity to give to the causes they are passionate about.

Choose one of the options below, utilize our resources, and reach out to us to help plan your campaign. 

E-Pledge Campaign:

An e-pledge Campaign is a completely digital campaign for companies that want an option that saves time - and paper. Our team will work with you to build a personal website for your employees to make their gift online quickly and securely.

Paper Campaign:

Paper pledge campaign is useful for companies where not all employees have email addresses or don't regularly work on computers. We will deliver as many forms as your campaign needs. We also have a digital, fillable PDF option to email or print.

Hybrid Campaign:

You are able to host a hybrid campaign and offer both e-Pledge and paper pledge forms. It offers employees at all levels of your company a with flexible opportunities to pledge.

Hosting an e-Pledge campaign is easy for donors, environmentally friendly, and socially distant.

It's also easier on your payroll department with real-time reporting capabilities!

1. Let us know that you are interested in an e-Pledge campaign, and we'll set up a time to walk you through the site.

2. We'll build a customized e-Pledge site for your company! We ask for two weeks notice before the start of your campaign.

3. Start your campaign and pull real time results from the e-Pledge site to monitor your progress!

Reach out to Ashley Renée Hampson at ashley.hampson@uwloraincounty.org or call (440) 277-6530 for more details.

Ensure your employee's know exactly how to make their annual gift to United Way with the step by step instructions below. 

e-Pledge Instructions

e-Pledge Instructions (Out of Area)

 

For personalized instructions for your company please contact your United Way representative.  

Looking for a great team building opportunity while promoting your giving campaign - or anytime?

Whether you are looking for short or long-term opportunities during your campaign, or individual opportunities for yourself to volunteer, we can find a meaningful way for you to give back and learn more about our community.

 

Fill out the form below or visit our Volunteer page to learn more.
volunteer@uwloraincounty | (440) 255-6530

Image
ECM Volunteer

YOUR INFORMATION:


 
Your Information:



PROJECT DETAILS

Please answer a few questions so that we can match you with a volunteer opportunity.

 


 
Will there be volunteers under the age of 18?


 
Where would you like to volunteer?


 
What day(s) is your team available?

 
What time(s) is your team available?

 
Please be as specific as posssible with dates and indicate if you are flexible.


 
Does your company have a budget for volunteer service?
Some projects such as kits, building projects, and renovation projects require financial investment.


 



Does your company run an a giving campaign in partnership with United Way?
Not required, but helpful to align messaging.


 
Have you reached out to other agencies for volunteer event options?

Your Impact

Learn more about our Collaborative Model and how we are changing the system in Lorain County, together.

Check out the other the "Messaging & Promotion" and "Events & Incentives" Tabs for more ways to integrate impact into your campaign.

 

Health

We face chronic disease and obesity. We help people live healthier lives.
 

Education

We help kids get ready for Kindergarten so the whole class is on the same page. We help at-risk middle school students succeed in school.
 

Financial Stability

We help working families get on their feet in a time of crisis.
 

Transportation

We advocate for increased mobility options so that the transportation that is available in our community is accessible to everyone.